After starting my career working mostly on consumer brands, I quickly discovered an enthusiasm for trade communications and a love of food and drink.
Since then I’ve been lucky enough to work with some of the most inspiring FMCG brands, to help them drive business with their customers within the grocery convenience and foodservice channels, including Coca-Cola European Partners, Mondelēz International, Red Bull UK, Kraft Heinz, Callebaut, Ajinomoto, Mars Wrigley Confectionery, Blossom Hill, Merchant Gourmet and Brew Dog.
My media relationships, excellent copywriting, strategic thinking and organisational skills enable me to quickly add value and lead integrated projects, from the development of sales tools and educational programmes to case study management, photoshoots, events and trade press campaigns.
I have also used my experience with the trade to help PR agencies induct their teams into the industry and broaden their level of expertise, through a bespoke training programme.
“I just wanted to send a huge thank you from the team for the Trade knowledge sharing sessions you have delivered. Insightful, relevant, detailed and really well received by the whole team! Fantastic work. And for sharing key trade contacts, which we really appreciate as well. Trade now feels much more accessible to the whole team.”
Katherine Clark, Director of People and Operations, Wild Card